The most interesting thing about these two posters to me is the fact Disney isn’t selling Big Hero 6 as a Marvel property as much as they are selling it as a movie from the creators Wreck-It Ralph and Frozen. Even the official synopsis for the film goes 70 words before ever mentioning it’s a Marvel property:
From Walt Disney Animation Studios comes Big Hero 6, an action comedy adventure about brilliant robotics prodigy Hiro Hamada, who finds himself in the grips of a criminal plot that threatens to destroy the fast-paced, high-tech city of San Fransokyo. With the help of his closest companion–a robot named Baymax–Hiro joins forces with a reluctant team of first-time crime fighters on a mission to save their city. Inspired by the Marvel comics of the same name, and featuring comic-book style action and all the heart and humor audiences expect from Walt Disney Animation Studios, the CG-animated Big Hero 6 hits theaters in 3D on November 7, 2014.
I mention this only because there was a point in time where one of Disney’s publicists had to ask me to change my wording from The Avengers to Marvel’s The Avengers. Yeah, that happened.
Big Hero 6 hits theaters on November 7 and features the voices of TJ Miller, Jamie Chung and Maya Rudolph, here are those two new posters.
