Box-Office Wrap-Up: ‘Thor’ Tops the Weekend with $66 Million

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We all knew what was going to be #1 and where it was going to end up was rather obvious as well, which makes this week’s box-office a little ho hum in terms of interest level. There certainly wasn’t the excitement of last week’s Fast Five blowing away all expectations, but summer 2011 at the movies has started…
Laremy predicted the #1 movie correctly 2 Weeks In A Row
Yesterday morning I explored comparisons between Thor‘s opening weekend and the likes of the Iron Man franchise and The Incredible Hulk. A lot of people in the comments looked to international dollars to make a case for Thor as the film has now amassed approximately $242 million globally.

Looking globally is fine, but as for this weekend’s domestic box-office I’m not sure it’s an absolute knockout. In 2008 The Incredible Hulk was looked at as quite a disappointment and by comparison Thor hasn’t done much better, if at all.

Hulk opened with $55 million and when you take into consideration inflation and 3D ticket prices we’re really talking about the same return. Of course, when you do factor in international dollars Thor is already just $21 million shy of Hulk‘s total worldwide take. Nevertheless, I would think Marvel and Paramount were hoping for a little more on opening weekend.

Where the film can certainly break the Hulk mold is in its second weekend and I would be willing to bet it will. Hulk dipped 60% from weekend one to weekend two, I expect Thor to fare much better.

As far as reader predictions go, some of you wagered quite high — up in the $80s – but it was a prediction from what I believe to be a newcomer, “NHM”, at $64 million that takes the win.

Result: $66 million
Laremy’s rank: Laremy picked it to finish #1 and his prediction of $68.25 million was $2.25m off for a percentage error of 3.41%.
It’s a 62% dip for Fast Five, but I don’t think this surprises anyone. Made on a reported $125 million budget, Fast Five is now over $139 million domestically and $325 million globally. Bring on Fast Six.
Result: $32.5 million
Laremy’s rank: Laremy picked it to finish #2 with $36.38 million, which is $3.88m off for a 11.94% error.
Jumping the Broom jumped travesty Warner Bros. foisted on audiences.

A lot of readers went quite light on this one — around $7 million seemed to be the average based on a quick peek — but “Just Myself” was the closest at $14.7 million.

Result: $13.7 million
Laremy’s rank: Laremy picked it to finish #4 with $10.18 million, which is $3.52m off for a 25.69% error.
Pete Hammond at BoxOffice.com had the nerve to call this “something terrific” and Andrew Freund said it was “the best romantic comedy of the year.” Please tell me Andrew, the best compared to what? Seriously, looking at the release calendar this year I would argue there hasn’t yet been a single romantic comedy other than this one, and please don’t say The Dilemma or From Prada to Nada. Something Borrowed is what you expect nowadays when you’re talking about romantic comedies and just look at these quotes from critics right here. It’s an embarrassment.

Readerwise, “Just Myself” came closest on this one as well with a $13.4 million prediction.

Result: $13.1 million
Laremy’s rank: Laremy picked it to finish #3 with $11.61 million, which is $1.49m off for a 11.37% error.
5. Rio
Rio dipped 44.5% this weekend and now ranks over $114 million. This movie is now over $380 million worldwide… that’s a lot. We have to assume there will be a Rio 2 right?
Result: $8.2 million
Laremy’s rank: Laremy picked it to finish #5 with $8.54 million, which is $0.34m off for a 4.15% error.
A 40% dip for Water for Elephants isn’t too bad as it is now over $41 million domestically on a reported $38 million budget and is just this weekend opening overseas. I don’t have international numbers so far, but this is looking like a success for Fox.
Result: $5.6 million
Laremy’s rank: Laremy picked it to finish #6 with $5.3 million, which is $0.3m off for a 5.36% error.
Tyler Perry’s latest has now dropped 60% in consecutive weekends and is now at $46 million overall. That’s really all I have to say about that.
Result: $3.9 million
Laremy’s rank: Laremy picked it to finish #7 with $3.65 million, which is $0.25m off for a 6.41% error.
8. Prom
Bill half-jokingly asked me this weekend, “Was Prom the first zero quadrant film ever produced by a studio or what?” And it got me to thinking, Just who was Prom made for? Did Disney think seniors in high school were interested in seeing this thing that looked like a little kid feature? Did younger kids even care? Obviously not as it has now managed only $7.8 million in its first two weeks with this being the last time I have to talk about it until I casually brush it off once it hits DVD and Blu-ray.
Result: $2.4 million
Laremy’s rank: Laremy picked it to finish #9 with $2.4 million and he was exactly right!
Soul Surfer has now doubled its reported $18 million budget with weekend drops since opening that go 31%, 25%, 38% and 37% this weekend. Very nice work.
Result: $2.1 million
Laremy’s rank: Laremy picked it to finish #10 with $1.79 million, which is $0.31m off for a 14.76% error.
Laremy mentioned this on Thursday, but it’s worth reiterating, the first one made $110 million while this one won’t likely won’t hit $25 million. Don’t get your hopes up for a Hoodwinked 3. Sorry, I couldn’t think of a snappy subtitle.
Result: $1.8 million
Laremy’s rank: Laremy picked it to finish #8 with $2.46 million, which is $0.66m off for a 36.67% error.

As far as other new releases this weekend, There Be Dragons took in $689,000 from 259 theaters, which isn’t a lot of money considering the $36 million budget, but the Roland Joffe directed feature will likely fare better overseas.

Jodie Foster’s The Beaver crashed and burned, bringing in only $104,000 from 22 theaters and less than a $5,000 per theater average. An even sadder story here is that I had the chance to sit down with Foster here in Seattle, but my interview was cut so short it ended up being an absolute waste of time, resulting in a choppy mess that I couldn’t even publish. Upset me really, it was going well until it was interrupted.

One movie I wish had fared better and hopefully some of you have already watched it On Demand based on my review and Kevin’s suggestion, is Massy Tadjedin’s Last Night, which opened in 10 theaters this weekend and brought home only $32,000. This is an early front-runner for my end of year top ten. Not sure it will remain there, but for now it’s definitely in.

And finally, the truly awful Passion Play landed in two theaters this weekend and managed $2,060. This is probably the saddest story of the weekend and not because of its embarrassing box-office, or because it is one of the worst films I saw last year, but because Bill Murray was on “The Late Show with David Letterman” shilling for this mess. However, it did mean Bill dressed up in a jockey outfit and rode a mechanical bull whilst singing “My Old Kentucky Home.” Yah gotta give it to the guy, he goes for it…

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