Box-Office Wrap-Up: Aug. 13 – Aug. 15, 2010

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I clearly missed a glaringly obvious comparison; District 9. That was a Rated R actioner that won the second weekend in August just last year. Then the bloody Inglourous Basterds took the weekend after that! Ah well, all good streaks come to an end. Let’s break this thing down!
#1 movie predicted correctly: 0 Weeks In A Row
MAC was the closest with a solid $35.6m call. The summer is clearly winding down as the top twelve only managed $133m, though that was up from last weekend.

I’ve seen the budget listed at $82m, which means Expendables will need a little help on the international front to throw a sequel party. A $35m opening generally equates to something around $100m in domestic box office these days, unless Expendables shows off better than average legs.

As for the film itself, clearly it met the expectations of four million souls looking for destruction sans plot. I can’t judge those folks, it’s hot outside and everyone needs the occasional escape.

Result: $35 million
My rank: I picked it to finish #2 and my prediction of $24.9 million was $10.1m off for a percentage error of 28.86%.
Ian, Nick, Gophers Attack!, Oscar Smarty, and John-PT were all close. Clearly Oprah isn’t in charge of the numbers she once was if less than three million tickets were sold. The financial story of Eat Pray Love is still up for grabs though, the $60m budget has them in decent shape.
Result: $23.7 million
My rank: I picked it to finish #1 with $37.9 million, which is $14.2m off for a 59.92% error.
The second biggest drop of the weekend. The frontloading of comedy continues, and that lofty $100m production budget is now looming large.
Result: $18 million
My rank: I picked it to finish #3 with $19.14 million, which is $1.14m off for a 6.33% error.
$500m worldwide. I’m amazed that they were able to turn a profit on a film clearly intended to secure Batman 3.
Result: $11.3 million
My rank: I picked it to finish #5 with $11.82 million, which is $0.52m off for a 4.6% error.
A little over a million tickets sold to the most interesting release of the weekend. Like Serenity and Kick-Ass before it, word of mouth should help it live a nice life on secondary mediums (DVD, Netflix).
Result: $10.5 million
My rank: I picked it to finish #4 with $18.62 million, which is $8.12m off for a 77.33% error.
The smallest drop of the weekend. No demo new releases was a nice bonus.
Result: $6.7 million
My rank: I picked it to finish #9 with $4.96 million, which is $1.74m off for a 25.97% error.
I guess this director just picked up the Bieber 3-D film? Good for him.
Result: $6.6 million
My rank: I picked it to finish #6 with $7.79 million, which is $1.19m off for a 18.03% error.
8. Salt
They’ll need Angelina to rally her overseas pals to get the greenlight for profit.
Result: $6.35 million
My rank: I picked it to finish #7 with $5.59 million, which is $0.76m off for a 11.97% error.
Seriously, if anyone has a theory on how it gained theaters I’m all ears.
Result: $6.31 million
My rank: I picked it to finish #8 with $5.1 million, which is $1.21m off for a 19.18% error.
Believe it or not, I’m in a car right now, headed out for a vacation. So Imma call a “pass” here.
Result: $4 million
My rank: I picked it to finish #10 with $3.17 million, which is $0.83m off for a 20.75% error.

How say you? Did you see any of the new releases? Want to advocate their case? Any surprising results? I suppose it’s best I got the streak out of the way given next weekend’s grab bag of leftover releases. Comments away!

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