The Seven Pyschopaths Viral Has Gone to the Dogs


Earlier this month, we reported on a viral campaign for Martin McDonagh’s (In Bruges) upcoming Seven Psychopaths that focuses on the character of Charlie Costello (Woody Harrelson) and his search for his missing Shih-Tzu, Bonny.

Today, Costello’s Twitter account, @psychocostello asked his Los Angeles-based followers to check out a lead at Silverlake’s comic shop, Secret Headquarters. This reporter followed the tip and, after asking at the counter, were handed a cardboard animal carrier with Bonny inside! Or, at least, the plush version that you can check out below.

The film doesn’t hit theaters until October 12, so it’s a good bet that there will be more plush Bonnys to be recovered. If that’s not encouragement enough to start following @psychocostello, check out the just-released PSA titled “Find Bonny, Save America” at the bottom of this page. Please be aware, the video does contain some strong language.

The film itself follows a struggling screenwriter (Colin Farrell) who inadvertently becomes entangled in the Los Angeles criminal underworld after his oddball friends (Christopher Walken and Sam Rockwell) kidnap Costello’s dog. Abbie Cornish, Tom Waits, Olga Kurylenko and Zeljko Ivanek also star.