Box-Office Oracle: ‘Brave’ Takes on ‘Abraham Lincoln: Vampire Hunter’ and Abe Declares No Contest
By
Laremy Legel
There’s one clear winner this weekend, and that’s the princess movie from Pixar. The only real drama is … how high it will fly? That’s what we’re here to find out. Break down time? Break down time!
Laremy predicted the #1 movie correctly 1 Week In A Row
The tracking is around $60m, but I’ll go slightly under to account for lesser than normal word-of-mouth.
This would be the Pixar’s lowest opening since Ratatouille‘s $47m back in 2007. Three films have opened in the $60m range since, (Wall-E, Up, Cars 2) and one went huge with $110m (Toy Story 3). As such, given what has to be a hefty $150m production budget, they could be in a little trouble here domestically. That said, Pixar has a history of international dominance which should continue unabated here.
Plus, the schedule is wide open for Brave to dominate for three weekends until Ice Age: Continental Drift. Good planning, there.
The big question is: will people keep turning out for a Pixar film that feels a lot like it was made by someone other than Pixar? That’s a logical conundrum, I realize, but it’s where we’re at this weekend.
Previous Timur Bekmambetov directorial effort Wanted did really well, $341m on a budget of $75m. But this clearly has a lesser demographic, the not as coveted “Presidential Vampire Killer” crowd. Both were rated R, but that’s where the similarity ends. Let’s give it a generous $8k per theater and move on to …
This weekend the decline will slow a bit, all the way down to 54 percent. Based on those UK tax credits, this is destined to be a moderate financial winner, especially once those new Alien box sets roll out. But theatrically? The ship be sinking.
So is this Hairspray or Moulin Rouge!? Because the former managed less than a 1:1 multiplier overseas, while Ewan and co. brought home 2.5 times the box office internationally. My guess is somewhere in the middle, and that $75m production budget looms large.
Anyone out there still need to see it? This is your chance to take in the film without a crowd bothering you.
Prediction: $5.4 million
How say you? I’ve got Seeking a Friend for the End of the World in a strong 11th place, but you can predict otherwise. And what’s your personal take on the box-office prospects of Brave and Abraham Lincoln: Vampire Hunter? Predictions away!
Check out our complete Box-Office charts hereand subscribe to our updated Box-Office RSS feed here
Christopher Nolan’s latest epic could shatter expectations before it even hits theaters. The Odyssey’s box office projections reveal a staggering global debut that puts it in…