It’s looking like another easy victory. Iron Man 2 is probably more frontloaded than I’m projecting, but I think early word of mouth is going to hit Robin Hood hard. Brad and I just saw it, live in sunny Cannes, and it wasn’t a happy fun time. It was the opposite of that actually. Let’s break it down!
#1 movie predicted correctly: 10 Weeks In A Row
2. Robin Hood
Kind of a debacle. It’s not really about Robin Hood, and it’s probably Ridley Scott’s worst film, though I haven’t seen A Good Year. Sad, because I appreciate everyone involved with the production. Just a rare miss, and a little over $10k per theater feels about right.
Prediction: $35.7 million
Decent counter-programming, but only 2,800 theaters to compete with. Also, I heard it’s not very good, so it probably won’t cross over with audiences.
Prediction: $15.4 million
4. Just Wright
They are clearly targeting theaters, hoping to pull some big city dollars in. With the NBA playoffs largely on hiatus, perhaps a few people will get their fix this way.
Prediction: $11.7 million
I still maintain it needs to make another $25m to feel good… and I have no idea where that money is going to magically appear from.
Prediction: $4.2 million
The seven weeks in a row in the top five streak probably ends this weekend. Still, hell of a run.
Prediction: $3.73 million
If Summit was a publicly traded company I imagine stockholders would be calling for a congressional investigation into this “product.” So no, it didn’t go well.
Prediction: $3.32 million
8. Date Night
Did you notice the five films within a million dollars of each other? Dartboard city.
Prediction: $3.3 million
I enjoyed Tina Fey back onSNL. They should let her write that show in her free time, whenever she’s done with writing 30 Rock for the week.
Prediction: $3.27 million
10. Babies
Babies! Plenty of people asked me about the film, but nobody went. You’ll get ’em next time, Focus Features.
Prediction: $1.19 million
How say you? Want to shoot for a more sensible $55m call on Iron Man 2? Have advice for me on where to eat in Cannes? Think Letters to Juliet will shine? Weigh in now, before my jet lag gets any worse!
