Screen Media president Suzanne Blech will oversee this new unit of the company and Michael Dwyer and Seth Needle will be in Toronto at the 2012 Toronto International Film Festival in an acquisitions capacity to take meetings for worldwide rights.
Under our Screen Media Films umbrella, we are excited to launch a branded line of horror titles in this still quite profitable genre, said Blech. The brand will focus on connecting with fans by releasing unique genre films that literally appeal to their primal thirst for all things horror.
Added Dwyer, who is Screen Medias Vice President of International Sales and Acquisitions: Internationally, Screen Media has been bringing quality genre titles to market since its inception. We look forward to continuing and expanding the scope of that tradition with the Primal Screen label.
With Primal Screen, the new label will explore all types of distribution deals – from theatrical to midnight screenings to pure digital distribution – by officially expanding its already established relationships in the genre.
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