An Unholy Poster for Shyamalan’s Devil


Opening in theaters next month

The campaign to promote the M. Night Shyamalan-produced Devil continues to mine the various ways to visually play on its subject matter. In case this case, the devil and hell.

Where the U.S. one-sheet simply used the “down” button on an elevator to serve as the “v” in the title, the UK one-sheet takes it one step further, giving us the upside-down cross. Hopefully, the film lives up to its marketing.

If you missed the trailer for this September 17 release, click here.

Source: Empire