Red-suited Pizza crusher and advertising mascot The Noid has returned. A character not seen in Domino’s advertising since the 1980s, the Noid was created as a physical manifestation of all the challenges inherent in getting a pizza delivered in 30 minutes or less. The Noid was an instant sensation for the few years he was active. Inspiring several video games and other merchandise, he was eventually phased out in the early 1990s due to changing tastes and an unfortunate incident involving a man with the last name of Noid.
In 2021, everything old is new again, and that means The Noid is back chasing down Domino’s self-driving pizza delivery drones in a new 30-second spot.
In addition to The Noid’s reemergence in Domino’s advertising, the strange gremlin is also invading the world of Crash Bandicoot: On The Run! The Noid will appear for a limited time as a mini-boss in-game, and players can earn Domino’s themed player skins for their Crash Bandicoot. The collaboration starts on May 7, and Richard Hocking of game developer King couldn’t be more excited. “With the Noid making its big return this year and the Crash Bandicoot franchise celebrating its 25th anniversary, it was the perfect opportunity to have players take on the Domino’s antihero alongside other nostalgic Crash bosses in this brand-new mobile adventure.”
Those who wish to rep the 80s mascot in the real world can take advantage of a limited offer of official Noid-branded shirts on Amazon, but there is one more piece of the puzzle missing. It remains to be seen if this return will lead to a rerelease of the Capcom classic Yo! Noid, but when it comes to pizza happenings this far out of left field, anything is possible.