The Deuce with James Franco, Maggie Gyllenhaal Premieres Sept. 10

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James Franco and Maggie Gyllenhall star in The Deuce, premiering September 10 on HBO

James Franco and Maggie Gyllenhaal star in The Deuce, premiering September 10 on HBO

The Deuce, starring James Franco and Maggie Gyllenhaal, will premiere on HBO on September 10. Titled after the local slang for New York’s fabled 42nd Street, The Deuce begins its eight-episode season on the 10th and will be followed by other episodes subsequent Sundays at the same time. The show was created by George Pelecanos and David Simon; George Pelecanos, David Simon, Nina K. Noble and James Franco executive produce.

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The Deuce follows the rise of the porn culture in New York from the early 1970s through the mid-1980s, exploring the rough-and-tumble world of the sex trade from the moment when both a liberalizing cultural revolution in American sexuality and new legal definitions of obscenity created a billion-dollar industry that is now an elemental component of the American cultural landscape. Beginning in 1971, the show follows a cast of barkeeps, prostitutes, pimps, police and nightlife denizens as they swirl through a world of sex, crime, high times and violence and the porn business begins its climb from Mafia-backed massage parlors and film labs to legitimacy and cultural permanence.

“For America, flesh as a legal commodity begins in New York City, but it travels everywhere into the national life,” says Simon. “The fact is, we don’t sell a luxury car, blue jeans or bottle of beer anymore without a certain amount of pornographic thought attached.”

The cast includes James Franco, Maggie Gyllenhaal, Gary Carr, Margarita Levieva, Lawrence Gilliard Jr., Dominique Fishback, Emily Meade, Gbenga Akinnagbe, Chris Bauer, Ghris Coy, Natalie Paul and Michael Rispoli.

Are you guys excited for the premiere of HBO’s The Deuce? What do you think of Franco and Gyllenhaal as leads in the series? Let us know in the comments or tweet us @ComingSoonnet.