Comcast Launches Early Preview of NBCU Streaming Service Peacock
According to Vital Thrills, Comcast has launched an early preview of the NBCU streaming service Peacock for Xfinity X1 and Flex customers in North America for free. The national launch of the new streamer will follow on July 15.
Peacock will include a free tier featuring more than 7,500 hours of movies and shows that will be accessible to all across mobile, web, and popular connected-TV platforms. Peacock Premium will also be available for $4.99 per month, including an ad-free tier for an additional $5 per month.
Peacock’s programming is supported by a first-of-its-kind advertising experience, featuring approximately five minutes of commercials or less per hour. Comcast says it has seen a 50% increase in on-demand consumption year-over-year with voice remote searches for free content having gone up nearly 250% with social isolation currently in effect.
“Now more than ever there is a need for a free quality streaming service that can provide viewers with both the information they need to stay informed and entertainment they seek to escape the moment,” said Matt Strauss, Chairman of Peacock and NBCUniversal Digital Enterprises. “With Peacock, we will deliver many of the best movies and TV shows of our time—as well as timely news and topical programming—and do our part to bring people together through the power of entertainment.”
Rolling out over the next few weeks, X1 and Flex customers can start streaming more and scrolling less by simply saying “Peacock” into the Xfinity Voice Remote.
Xfinity Flex is a personalized, 4K streaming device that is included free with Xfinity Internet and offers choice, control, flexibility, and thousands of free movies and shows. Flex customers can find Peacock movies and shows in the “New This Week” and “Free to Me” rows, as well as explore content via a “Trending Now on Peacock” row among all of their other streaming favorites in one place.
X1 customers can also browse Peacock programming editorially integrated throughout the X1 guide, right alongside all of the live TV and on-demand shows and movies included with their Xfinity TV subscription, and other streaming services available on X1.
Peacock Premium features more than 15,000 hours of current TV shows and classic favorites like Law & Order: SVU, 30 Rock and Friday Night Lights, popular movies like Jurassic Park, E.T. and Ray, and kids programming like Curious George and original animated series Where’s Waldo? and Cleopatra in Space from DreamWorks Animation.
The NBCU streaming service also features timely live and on-demand content across news, sports, reality, and late-night, which kicks off today with exclusive early access to content from Jimmy Fallon’s The Tonight Show: At Home Edition and Late Night with Seth Meyers prior to their linear telecasts.
Peacock Premium features will include a variety of channels, including clip-based channels like the best Jimmy Fallon and Seth Meyers comedy sketches or the best sketches from the SNL vault, and more. The streamer will feature timely and topical highlights, current NBC television shows, Telemundo, and a TV library full of iconic comedies, binge-worthy dramas, competition series, must-see reality TV, and docuseries, as well as a film library and a content space for kids.
Coming to Peacock in 2020 and 2021