The new trailer for Poms is here. The uplifting story about a woman who, after moving into a retirement community, starts a cheerleading squad with her fellow residents. Diane Keaton plays the head cheerleader, and co-stars alongside Pam Grier (Jackie Brown, This Is Us), Jacki Weaver (Bird Box, Silver Linings Playbook), and Rhea Perlman (The Mindy Project, Cheers). You can check out the trailer below!
Battle of the Sexes director Zara Hayes will helm the project, from a script by Shane Atkinson (Penny Dreadful) based on a story by Hayes and Atkinson. Kelly McCormick, Alex Saks, Mad as Birds Films’ Andy Evans, Ade Shannon, Ceyln Jones and Sean Marley produce. Executive producers include Rose Pictures’ Rose Ganguzza, Keaton, eOne’s Nick Meyer and Marc Schaberg, and Will Greenfield.
eOne’s Sierra/Affinity is handling foreign sales. STX initially took U.S. rights to the eOne-produced Poms for $8M-$9M at the American Film Market last November.
Poms is keeping the STXFilms tradition of opening feel-good, female-driven comedies on Mother’s Day weekend. In 2017, the Amy Schumer/Goldie Hawn vehicle Snatched opened, then last year it was Melissa McCarthy’s Life of the Party. Similarly, Poms will open in theaters May 10, just before Mother’s Day.
