
As Marvel Studios continues to sell tickets and challenge box office records, other studios are looking at not only how they market their movies, but how they have created their cinematic universe in hopes of mimicking their success. Deadpool star Ryan Reynolds has already embraced social media to not only keep fans interested throughout production, but even before the film was greenlit he was actively supporting it and generating fan interest. Does this mean the film will somehow be any better? No, but I will say I do believe that had something to do with the fact this film will be released with an R-rating.
Speaking to the effect the Internet has had on the film, in an interview with EW, Reynolds comments on the leaked test footage that found its way online. The response the footage received helped the film get its eventual green light and Reynold says he’d like to kiss whoever did it. “And not just a little kiss,” he said, “but full on the mouth, sloppy, with tongue, for two straight minutes on live television, without commercial interruption. And then I’ll buy you dinner at Red Lobster, at least, and dessert.”
As to that R-rating, “Deadpool is a hard R,” said producer Simon Kinberg. “It’s graphic. Nothing is taboo. You either commit to a truly outrageous boundary-pushing kind of movie or you don’t.”
The film’s director, Tim Miller, added, “I felt Fight Club and Tyler Durden were good corollaries. We are in strip clubs and dive bars and crappy apartments and far away from the shiny X-Men world.”
Deadpool, which is set to hit theaters on February 12, 2016, tells the origin story of former Special Forces operative turned mercenary Wade Wilson (Reynolds), who after being subjected to a rogue experiment that leaves him with accelerated healing powers, adopts the alter ego Deadpool. Armed with his new abilities and a dark, twisted sense of humor, Deadpool hunts down the man who nearly destroyed his life. T.J. Miller, Ed Skrein, Gina Carano and Morena Baccarin co-star.
Check out the new picture below.
