Weekend Box-Office: ‘Rock of Ages’ and ‘That’s My Boy’ Crash and Burn
By
Brad Brevet
Wow, an utter box-office collapse once you get beyond the top spot as Madagascar 3 holds on to the #1 spot while Prometheus dips 60% and both Rock of Ages and That’s My Boy turn in dismal results.
Laremy predicted the #1 movie correctly 1 Weeks In A Row
The family dollar continues to rule and rule big in this case as all newcomers were more than doubled up in their losing effort. With $35.5 million this weekend the animated zoo characters managed only a 41% dip and have now brought in over $120.4 million domestically and as of posting this article had brought in over $110 million from international markets.
On a side note, I thought it was interesting this weekend when I saw a TV spot for the new film and noticed the Europe’s Most Wanted part of the title is not being used for the trailers. Would that seriously turn off domestic audiences to the point they wouldn’t even go see it if it had any indication of taking place in a foreign country?
Weekend: $35.5 million (% drop) Cummulative Total: $120.4 million RottenTomatoes Score:75% Laremy’s rank: Laremy picked it to finish #1 and his prediction of $34 million was $1.5m off for a percentage error of 4.23%.
I’m happy to see Prometheus was able to do much better than I thought it would over the weekend after a rather dismal $5.8 million on Friday. I thought that would translate to only $17 million so, in this case, $20.2 million isn’t too bad. It isn’t too good either as it signals a 60% second weekend drop, but as someone that has enjoyed discussing the film I’m happy to see it did better than it looked like it would do.
Weekend: $20.2 million (-60.4% drop) / Cume: $88.8 million / RottenTomatoes:73% Laremy’s rank: Laremy picked it to finish #4 with $26.3 million, which is $6.1m off for a 30.2% error.
Yikes, into the newcomer territory we go where both Rock of Ages and That’s My Boy thoroughly crash landed and splattered all over the tarmac. Laremy’s $28.4 million prediction was way, way off and only two RopeofSilicon readers even predicted this film would come in under $20 million. So kudos to both Arthur Carlson and Dennis, though Dennis gets the overall win for his $18 million prediction.
The film everyone was comparing this to was 2008’s Mamma Mia!, which brought in $27.7 million in its opening weekend on its way to $144.1 million overall. Rock of Ages is now going to have to hope for big international returns with its $75 million budget, but if Mamma Mia! is again used to be the comparison, that film took in over $465 million internationally. Any chance Rock of Ages does even half of that? That “B” CinemaScore doesn’t exactly bode well.
Weekend: $15 million / RottenTomatoes:42% Laremy’s rank: Laremy picked it to finish #3 with $28.4 million, which is $13.4m off for a 89.33% error.
Snow White and the Huntsman is now up to $122 million, but that $170 million production budget still looms large and international totals have yet to offer much help.
Weekend: $13.8 million (-40% drop) / Cume: $122.6 million / RottenTomatoes:48% Laremy’s rank: Laremy picked it to finish #5 with $10.6 million, which is $3.2m off for a 23.19% error.
Ugh, if you thought Rock of Ages was a box-office disaster look at the results for That’s My Boy. $13 million? Seriously? Again, Laremy was WAY over on this one and again, Dennis delivers an excellent prediction of $15 million, though Drew was hot on his tail with a $15.5 million prediction. Apparently those two looked at those trailers and knew people wouldn’t be turning out in droves for this one. Other predictions on the board pegged That’s My Boy for upwards of $40 million citing a “solid fan base”. Seems most of those people stayed home. Is Jack and Jill to blame? The R-rating? The trailers?
As it turns out, this result is worse than the $16 million opening for Sandler’s Little Nicky back in 2000. Considering the rate of inflation that is really saying something. Are we witnessing the end of Sandler’s box-office dominance?
Weekend: $13 million / RottenTomatoes:24% Laremy’s rank: Laremy picked it to finish #2 with $28.5 million, which is $15.5m off for a 119.23% error.
The story here is the $225 million budget and the $364.6 million this thing has made overseas so far bringing its worldwide total to $517.2 million placing it in the top 100 all-time. Of course, inflation, 3-D surcharges and what not diminishes the effect of that total, but Sony has got to be happy with those numbers no matter what given all the negativity swirling around this pic before it was released. And look, holding strong with a Fresh RottenTomatoes rating. Whowouldathunkit?
Weekend: $10 million (-27.5% drop) / Cume: $152.6 million / RottenTomatoes:69% Laremy’s rank: Laremy picked it to finish #6 with $8.6 million, which is $1.4m off for a 14% error.
$586 million domestic and climbing. The big question now seems to be whether The Dark Knight Rises will be able to beat it? Thoughts?
Overall, The Avengers now sits at $1.41 billion worldwide.
Weekend: $8.8 million (-21.4% drop) / Cume: $586.7 million / RottenTomatoes:93% Laremy’s rank: Laremy picked it to finish #7 with $6.9 million, which is $1.9m off for a 21.59% error.
Blah, blah, how did it make so much? Blerg, blerg, amazing results!
Weekend: $2.2 million (-31.3% drop) / Cume: $35.1 million / RottenTomatoes:77% Laremy’s rank: Laremy picked it to finish #9 with $2.1 million, which is $0.1m off for a 4.55% error.
I was telling a friend just yesterday about how much he’d enjoy Moonrise Kingdom and it looks like more and more people are learning just how good it is as it continues its limited theater box-office dominance. This week Wes Anderson’s latest expanded into 178 total theaters and brought in an estimated $2.1 million for a $12,254 per theater average as it now tops out domestically at $6.7 million.
I’m beginning to wonder what kind of results this film will enjoy once it goes even wider. The Royal Tenenbaums is Anderson’s highest grossing film to date, bringing in $52 million back in 2001. I don’t think it can do that kind of business, but how about that $24 million number from The Life Aquatic with Steve Zissou?
As far as Laremy’s prediction is concerned, he didn’t have updated theater counts when he posted his picks which is the reason he is so high. Love his optimism though!
Weekend: $2.1 million (40% increase) / Cume: $6.7 million / RottenTomatoes:95% Laremy’s rank: Laremy picked it to finish #8 with $6.6 million, which is $4.5m off for a 214.29% error.