Box-Office Wrap-Up: Oct. 8 – Oct. 10, 2010

What a boring weekend and it was clearly evident since Saturday as only 13 comments made up Laremy’s Box-Office Oracle article after 37 the week before. You guys, like the rest of America just weren’t interested. With the top twelve earning just over $81 million, this was the third worst weekend of the year at the box-office, which makes taking the #1 spot hardly something to brag about, but you better believe they will… Let’s get to it.
#1 movie predicted correctly: 0 Weeks In A Row
In second was the film Laremy picked at #2, the rom-baby-com Life as We Know It of which Laremy overestimated as did most of you, though Ian pulled the closest prediction of $15.7 million. I don’t necessarily like to root against a film since people put hard work into these things and jobs can sometimes be on the line, but sometimes I just wish people held their entertainment to higher standards.
Result: $14.6 million

Laremy’s rank: Laremy picked it to finish #2 with $17.51 million, which is $2.91m off for a 19.93% error.
In third comes Secretariat, limping across the finish line $5.83 million under Laremy’s prediction. John Debono was the closest on this one with a $12.9 million prediction as he nailed the order of the top three. Sort of a sad showing overall.
Result: $12.6 million

Laremy’s rank: Laremy picked it to finish #1 with $18.43 million, which is $5.83m off for a 46.27% error.
Zack Snyder’s Legend of the Guardians had another small drop-off, but the problem this film faces is that it didn’t score enough on opening weekend for these mid-30s drops to be all that significant. As much as a 35% drop is nice, at $7 million for the weekend it doesn’t exactly mean all that much when you’re talking about a $100 million animated movie before prints and advertising. I guess Snyder’s happy though, he’s off to direct the next Superman movie and has Sucker Punch ready to hit theaters in about six months.
Result: $7 million

Laremy’s rank: Laremy picked it to finish #4 with $7.22 million, which is $0.22m off for a 3.14% error.
And finally we come to My Soul to Take, Wes Craven’s 3D return to the big screen, which I thought would fare a little better, but it seems Craven will have to wait for Scream 4 to earn him any kind of significant box-office cash as this was a bit of a crash and burn. Sean R had a nice call on this one at $6.2 million, but Chuck Bartowski edged him out with a $7.3 million prediction. Then again if this were “The Price is Right” Bartowski’s would have been an overbid so I’ll let the two of you fight it out for who won.
Result: $6.9 million

Laremy’s rank: Laremy picked it to finish #6 with $5.14 million, which is $1.76m off for a 25.51% error.
Moving into the second half, The Town had another nice hold with a 34% drop as Affleck’s directing career remains very solid after his sophomore effort. It’s nice to see Affleck doing well, I like his taste in material and hope he continues to succeed.
Result: $6.3 million

Laremy’s rank: Laremy picked it to finish #5 with $5.87 million, which is $0.43m off for a 6.83% error.
Wall Street: Money Never Sleeps is dropping like a rock with a 53% drop this weekend, which I believe is half-due to the mediocre response and half-due to the fact The Social Network is capturing most of the eyes that would have otherwise given this one a shot. Oh well.
Result: $4.6 million

Laremy’s rank: Laremy picked it to finish #7 with $4.41 million, which is $0.19m off for a 4.13% error.
Easy A, like The Town, continues to hang on with less than a 40% drop. Emma Stone has secured herself a role in the next Spider-Man movie as Gwen Stacey, not to mention a chance to show off her dramatic skills as Skeeter in The Help. I think we’ll know soon enough if she is the next Sandra Bullock, and if you ask me I think she has the potential to surpass Bullock. We’ll see.
Result: $4.2 million

Laremy’s rank: Laremy picked it to finish #8 with $4.39 million, which is $0.19m off for a 4.52% error.
Oh man, those Let Me In fans have got to be mad as their film has already dropped out of the top ten in only its second week, and even worse gets beat by Paramount’s garbage time horror Case 39. Case 39 suffered a 50% drop while Let Me In dropped 53% and an eleventh place finish. Actuals may have Let Me In creeping into the tenth place spot, but at this point does it really matter?
Result: $2.6 million

Laremy’s rank: Not Ranked
In tenth, for the moment, is You Again with the largest drop of the weekend at 56%. Outside of that, I really have nothing more to say about this movie.
Result: $2.4 million

Laremy’s rank: Laremy picked it to finish #9 with $3.14 million, which is $0.74m off for a 30.83% error.

Other new releases went as follows:

  • It’s Kind of a Funny Story – $2 million ($2,712 per theater)
  • Stone – $73,000 ($12,167 per theater)
  • Nowhere Boy – $56,100 ($14,025 per theater)
  • Inside Job – $42,000 ($21,000 per theater)
  • I Spit on Your Grave – $33,000 ($2,750 per theater)
  • Tamara Drewe – $19,300 ($4,825 per theater)

Nothing to get too excited about there if you ask me as it all seems just about right considering buzz and content.

As for this dreadful box-office, will things pick up next week with Conviction, Jackass 3D and Red or is it going to take Paranormal Activity 2 and Saw 3D to finally kick the box-office into high gear? Perhaps not even that will help and October will be a total bust? Thoughts?

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