Universal Pictures and The Conservation Fund are celebrating Earth Day and Arbor Day by teaming to launch the Get On Board initiative, with GetOnBoardNow.org as its centerpiece. The website, which is now live, features the “Almighty Forest,” an online destination where people can take real action to slow the effects of global warming.
For a donation of $5, payable via credit card, visitors can plant a virtual tree in the “Almighty Forest,” knowing that 100% of the money goes to The Conservation Fund to plant real trees that help reduce greenhouse gases around the globe. Donations, which are tax-deductible in the U.S., can be in the donor’s name, given as a gift or dedicated in memory of a friend or family member. Trees can be acquired individually, in “groves” of 50, or as a “forest within the forest,” with a donation equaling 1,000 trees. The “Almighty Forest” is an engaging interactive experience that makes it possible for members to customize their virtual trees and connect with other environmentally aware individuals via social networking functionality. Get On Board members who donate at least one tree before June 22, opening day of Evan Almighty, will have their names included on the DVD.
The site also features a carbon calculator that totals an individual’s yearly carbon “footprint,” real-time “green news” updates via an RSS feed, practical tips for incorporating environmentally friendly habits into everyday life and behind-the-scenes scoop on the upcoming event comedy Evan Almighty. Evan Almighty, starring Steve Carrell and Morgan Freeman and directed by Tom Shadyac, is the first major motion picture comedy to Go ZeroSM and “zero out” the carbon emissions generated through the production of the film. The Conservation Fund’s Go Zero program makes it easy and affordable for individuals, corporations and communities to measure and offset their carbon dioxide emissions by planting trees in protected areas.
“Many people want to make a positive impact on the environment, but they aren’t sure how,” said Jena Thompson of The Conservation Fund. “The Go Zero initiative makes it easy to understand the long-term implications of our everyday actionsand then do something about it. Get On Board is all about inspiring and empowering people to reduce their carbon footprintby calculating what it is and taking simple steps to make a change for the better.”
From the beginning of production, the cast and crew of Evan Almighty were on board with the Go Zero challengelimiting emissions by choosing bicycles over vehicles while filming in Los Angeles, Virginia and Washington, D.C.; donating leftover materials from the set to Habitat for Humanity; and recycling whatever possible. Director Tom Shadyac has long believed in giving back and is a committed supporter of numerous charitable organizations. In addition to being one of the most successful directors in Hollywoodwith credits including Ace Ventura: Pet Detective, The Nutty Professor, Liar Liar, Patch Adams and Bruce Almightyhe is founder of bottled-water company HtoO, Hope to Others, which donates 100% of profits after taxes to charities around the world.
