Warner Bros. Discovery Looking Into Overhaul of DC Entertainment

It’s been less than a week since Discovery closed on its deal to merge with WarnerMedia, but Discovery is already potentially looking at overhauling DC Entertainment.

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According to a recent report from Variety, Discovery has been “toying with the idea” of taking DC and making it into its own solidified content vertical. The move would potentially affect future DC feature films that are already currently in development, series that are streaming, and the creative arm of DC itself. However, no concrete information or confirmations have been mentioned as of yet.

The report also mentions that David Zaslav, the CEO of the combined Warner Bros. Discovery, met with candidates who have experience “creating and nurturing blockbuster intellectual property” with his goal being to find someone to serve as “a creative and strategic czar,” similar to what Marvel Studios has in president Kevin Feige.

Emma Watts, a former top film executive at 20th Century Studios and Paramount, was mentioned as one of the candidates, but Variety mentions that she is not seen as someone who will take the job. Variety goes on to mention that Zaslav is “less interested in finding a creative guru,” and is instead looking for someone who has enough business background to keep the many different arms of DC working in harmony.

According to their sources, Zaslav believes that “unlocking the full potential of the DC Comics universe of characters” is key to the success of the newly established Warner Bros. Discovery, and that insiders at Discovery think that despite the success of certain films like The Batman, DC still doesn’t have a “coherent creative and brand strategy,” with the report specifically noting that insiders believe certain large characters like Superman need to be revitalized, and that “second-bill characters” like Joker or Harley Quinn should continue to be used to grow brands.

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Whether or not DC is given a complete overhaul remains to be seen, but as far as films go, there are a handful already set to release, including Shazam! Fury of the Gods, Aquaman and the Lost Kingdom, Black Adam, and Wonder Woman 3.


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