The weekend before Halloween saw the release of an obligatory horror film in the form of Ouija (Universal), pairing Blumhouse Productions and Michael Bay’s Platinum Dunes for a low-budget supernatural thriller based on the popular Hasbro sleepover party game.
Opening on Thursday night and taking in $8.3 million in its first 24 hours, Ouija ended up with an estimated $20 million for the weekend in its 2,858 locations, or $7,000 per theater. 69% of the audience for the movie was female, but its “C” CinemaScore is not a good sign for the movie sustaining any sort of legs even with Halloween next Friday.
Although New Line’s horror prequel Annabelle has fallen out of the Top 10 with $3.3 million grossed ths weekend, it has now grossed over $200 million with just $79.5 million of that grossed in North America. Being that the movie reportedly cost $6.5 million to produce, that’s another hugely profitable horror movie for New Line following last year’s The Conjuring. This past week, it was announced that director James Wan would be returning for the sequel to the 2013 horror hit, to be released in 2016.
You can view the rest of this week’s box office report over on ComingSoon.net.