Bad Robot Launches New Video Game Division

Bad Robot Games Division Announced

Bad Robot Game division announced

J.J. Abrams’ production company has been dominating the film and television industries for nearly two decades and they are now expanding to the video game industry with a new division entitled Bad Robot Games.

The production company announced today that it is partnering with Chinese media conglomerate Tencent to form the new division, which will be controlled and operated by Abrams to develop original games, with Warner Bros. Interactive Entertainment signing on as a minority investor.

Bad Robot Games will team up with various game developers to create both indie-sized and large-scale projects for the mobile, PC and console platforms with in-house creative directors, visual artists, musicians, sound designers and writers working on them. Dave Baranoff, who has been heading up Bad Robot’s games and interactive media content since 2006 on projects such as the 2008 and 2016 Cloverfield alternate reality games, will be the head of the new Bad Robot division.

“I’m a massive games fan, and increasingly envious of the amazing tools developers get to work with, and the worlds they get to play in. Now we are doubling down on our commitment to the space with a unique co-development approach to game making that allows us to focus on what we do best, and hopefully be a meaningful multiplier to our developer partners,” said Abrams. “Dave’s creativity, deep passion and skillful leadership will be incredibly valuable as we harness our partner Tencent’s expertise, experience and reach to bring our games to audiences around the world.”

Baronoff will be joined by Tim Keenan, the creator of the 2016 indie PC and mobile hit Duskers, who will take on a creative director position for the branch.


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