Twentieth Century Fox Home Entertainment announced today that the Avatar Blu-ray and DVD release on Earth Day will launch a global initiative to plant one million trees by the end of the year:
Today, AVATAR director James Cameron and producer Jon Landau presented scenes from the films upcoming Blu-ray release, outlined the ongoing fan engagement program, and announced the global partnership between Twentieth Century Fox Home Entertainment and Earth Day Network, the international non-profit organization that coordinates Earth Day programs annually.
The ultimate high definition experience for home viewing audiences, AVATAR will be available on Blu-ray and DVD everywhere in the United States and Canada on Earth Day, April 22. Internationally, the roll out begins April 21 ending May 6. An ultimate edition release with immersive bonus materials is slated for November. Connecting the two releases in April and November is The Avatar Program, an interactive consumer experience that offers an online hub for exclusive content, discounts and more.
An action-adventure journey of self-discovery, AVATAR dramatically demonstrates how human invasion almost destroys the balance of life on the planet of Pandora. The audience passionately roots for Pandoras survival, everyone learns that all living beings are connected and that those who seek to exploit nature rather than respect it will only destroy themselves. Taking that message of conservation and ecological harmony, the studio and Earth Day Network, together with various organizations worldwide, will pledge to plant one million trees across the globe by the end of 2010.
April Means AVATAR
The AVATAR Program
Other AVATAR digital initiatives include:
Blue Goes Green
“I am pleased to have the opportunity to share the environmental messages from AVATAR through the efforts during the 40th Anniversary of Earth Day and with Earth Day Network, said James Cameron. ” Earth Day Network’s commitment and actions to promote a healthy, sustainable planet go hand-in-hand with the themes of AVATAR.”
AVATAR sends a universal message about the danger of exploiting our natural resources and brings to the forefront of the global consciousness the need to protect our planet and humanity, said Kathleen Rogers, President, Earth Day Network. We hope this commitment from Twentieth Century Fox Home Entertainment to plant one million trees, will inspire others to stand up against climate change for Earth Day.
Oscar® and Golden Globe® winning epic is the highest grossing film of all time, taking in over $2.6 billion in worldwide box office. Director James Cameron takes audiences to a spectacular world beyond imagination, where a reluctant hero embarks on a journey of redemption and discovery as he leads a heroic battle to save a civilization. AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the epic nature of the story.
The AVATAR Blu-ray Disc and DVD will be available around the world as follows:
FRANCE April 21 BELGIUM April 21