Jay Roach has optioned Off Strategy, a hot romantic-comedy manuscript from Rob Vlock that’s set on Madison Avenue. The Hollywood Reporter says Jon Poll is attached to direct for Sony where Roach will produce.
The novel revolves around relationships and romance from a male perspective and centers on an ad copywriter who falls for a woman who turns out to be a client with whom the copywriter already has an acrimonious phone relationship.
According to the trade, the project is said to contain humor similar to The 40-Year-Old-Virgin, which Poll executive produced.
