Instead of kicking things off with a traditional trailer, Columbia Pictures begins the marketing campaign for That’s My Boy starring Adam Sandler and Andy Samberg with a red band trailer to get the online masses buzzing.
Originally titled, I Hate You Dad, the film centers on Donny (Sandler) who raised Todd (Samberg) as a single parent up until Todd’s 18th birthday. Now, after not seeing each other for years, Todd’s world comes crashing down on the eve of his wedding when an uninvited Donny suddenly shows up. Trying desperately to reconnect with his son, Donny is now forced to deal with the repercussions of his bad parenting skills.
Directed by Sean Anders and co-starring Leighton Meester, James Caan, Eva Amurri, Susan Sarandon, Milo Ventimiglia, Will Forte, Colin Quinn, Todd Bridges, Vanilla Ice and Ian Ziering, the film hits theaters on June 15.
