The Lego Movie is back on the predictions board; Hollywood has again gone slow on us. Back in the fast lane, the outlook continues to be rosy for The Lego Movie. By my rudimentary calculations it’s already profitable, and it’s been gifted another competition-free weekend. It’s going to take a Liam Neesons to knock this thing off its perch, but this weekend it will ride high again with a solid $34 million.
Pompeii is a strange one to predict, is it more 2012 or 10,000 B.C.? Actually, it looks like an even bigger disaster, because those both opened over $30 million. I wouldn’t be surprised to see Pompeii beat my number, but if you’re going to go over I’d suggest you don’t watch the trailer first. Because then you’d probably go with about ten dollars, and not my $13.5 million call.
3 Days to Kill is another big ol’ bomb, amazingly, continuing our Kevin Costner appreciation tour. He’s got three movies in the first four months of the year, and none of them look like financial winners. They were smart enough to bring this one in at a tidy $28 million production budget, meaning a $12.5 million weekend isn’t an epic fail – just a moderate one.
What about About Last Night? It’s hit profitability after about a week of action, which means studios might finally learn their lesson and start making more films that actually target minority demographics. The holdover number should be fairly solid here, especially given it’s not Valentine’s Weekend, my theory is the A- CinemaScore will pull it through to a mere 40 percent dip, bringing it in right around $15.4 million.
How say you? The weekend after romance is always a little tricky to predict, so get out your best thinking cap and get it on!
Current Record: 6-22 against the wisdom of the crowds.
Major Theater Chain (MTC) Tracking
- Pompeii: N/A
- 3 Days to Kill: N/A
SIDE NOTE: Some of the theater numbers below are estimates. We’ll have the actual counts in Sunday’s wrap-up article.
