‘The Hunger Games: Catching Fire’ Has ‘Majestic’ Advertising in Cannes

Every year at the Cannes Film Festival, studios promote their wares on the façade of the city’s grand hotels. It’s still a little early and everything isn’t quite up yet, but the Majestic hotel was entirely decked out in The Hunger Games: Catching Fire advertising and all of it was multilingual with pretty much every language covered.

The first thing you’ll see below is actually visible behind the photo of the Mockingjay statue above. Once you click play on the video it’s rather clear what you’re seeing as the title of the film rotates from one language to the next above the door and the Mockingjay remains on fire on both sides.

I’ll have more pictures from around Cannes tomorrow (I’m heading to bed it’s 10 PM here and I’ve been traveling/working for 33 straight hours) so be on the lookout.

The Hunger Games: Catching Fire begins as Katniss Everdeen (Jennifer Lawrence) has returned home safe after winning the 74th Annual Hunger Games along with fellow tribute Peeta Mellark (Josh Hutcherson). Winning means that they must turn around and leave their family and close friends, embarking on a “Victor’s Tour” of the districts. Along the way Katniss senses that a rebellion is simmering, but the Capitol is still very much in control as President Snow (Donald Sutherland) prepares the 75th Annual Hunger Games (The Quarter Quell) – a competition that could change Panem forever.

The Hunger Games: Catching Fire will be directed by Francis Lawrence, and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. The novel on which the film is based is the second in a trilogy that has over 50 million copies in print in the U.S. alone.

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