Box-Office Oracle: Who’s On Top? ‘Magic Mike’? ‘Ted’? Or a ‘Brave’ Repeat?
By
Laremy Legel
We have a legitimate three-way race for the top spot this weekend! You can go with one of three demographics – young males who love “Family Guy”, the ladies who want them some Magic Mike, and of course the dominant family dollar. Who will win? I’m taking …
Laremy predicted the #1 movie correctly 2 Weeks In A Row
The sales trends, via Fandango, indicate Magic Mike will win rather easily. However, I think that’s more of a commentary on who plans their life the least (young fellas) vs. who loves planning logistics for a “ladies night!” (All women). Yes, that’s stereotypical, but when you’re looking at broad demographic swaths you’ve got to make a few underlying assumptions.
Ted, as a film, really worked for me. Not so much for Brad, as he found himself bored. My take is this is a live-action “Family Guy” – and that’s a litmus test on the entire enterprise. If you hate Seth MacFarlane, in general, you’ll definitely hate this. That much seems clear.
The Other Guys opened at $35m in August of 2010, so this result wouldn’t be completely unprecedented – though you could make the case that was due to Will Ferrell and not Mark Wahlberg. We’ll find out together this weekend.
The only thing working against Magic Mike is that it’s a more serious film than the marketing and trailers would have you believe. It’s still (mostly) a comedy, but I question the Saturday / Sunday legs given word-of-mouth.