I am so glad someone finally did something like this as I was considering doing the exact same thing for Drive last year. Vimeo user sleepyskunk has cut together a video totaling 25 minutes long comprised entirely of footage from The Amazing Spider-Man, which he has then cut together in narrative order. Or, at least, narrative order as far as he can tell.
I didn’t watch the full video since I am seeing the movie this Wednesday and would prefer some mystery remain, but after only 90 seconds it becomes quite clear a lot of the story has already been revealed.
There is one thing to say in defense of this kind of marketing and that’s that we live in an age where dedicated fans can seek out and find this much marketing material. The studio isn’t making you watch it, you can choose not to watch.
Some of these clips are probably meant for Emma Stone to use while she is interviewed on a variety of shows targeting women, others for Andrew Garfield on his promotional tour. We have international trailers meant for a different audience, TV spots intended to play on specific television channels, etc. Not all marketing material is meant to be seen by every member of the audience.
So, when sleepyskunk writes in his description of the video “This is what the studio wants us to know before we see the movie!” it’s only half-correct. The difference I noticed with Drive as compared to this, is that the trailers alone for Drive gave away the entire movie. I’m not sure if the same can be said for The Amazing Spider-Man.
I guess the question to ask here is whether marketing has gotten out of hand or is our obsession to see as much as we can the real problem?
[via Cinema Blend]
