Box-Office Oracle: ’21 Jump Street’ Eyes #1 as the Only New Wide Release This Week
By
Laremy Legel
It looks to be another easy call at the top, the only new wide release of the weekend is being heavily marketed and blurbed. It should be a soft weekend due to March Madness, though at least four million people will catch the top film this weekend. That film? Without further delay…
Laremy predicted the #1 movie correctly 2 Weeks In A Row
I’m a little more bullish on this title than most, mostly because it’s the only game in town and the money has to go somewhere. Easy A and Bad Teacher feel like reasonable comps, and a $10k+ opening looks to be in the bag.
As far as the top line talent involved, this should be the sixth $100+ million film Jonah Hill has had a prominent part in. Sure, some of that was voice work, but he’s only in his 20s. Channing Tatum (C-Tates) has only appeared in two films of that level (G.I. Joe and The Vow) but he brings in the female demographic, and his comedic timing here is excellent throughout.
That 44.7 percent drop, against no new demographic competition, doesn’t bode well. Yeah, they opened strong, so this will still end up in the “win” column, but the holdovers won’t be pushing The Lorax into bonus money territory.
I’ve got a 46 percent bleed happening here, even more bad news for John Carter. I’d like for people to see the film, but it’s starting to look like this one is polarizing audiences, or not interesting them at all.
It sits at a 5x multiplier, which is playing with power no matter how you slice it.
Prediction: $2.3 million
How say you? Predictions on 21 Jump Street? Thoughts on littles, Casa de mi Padre, Jeff, Who Lives at Home or Friends with Kids? Predict early, predict often!
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