What’s in a Title? ‘John Carter of Mars’ Now ‘John Carter’ and ‘Now’ is ‘In Time’

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Garth from DarkHorizons.com tweeted a couple of title changes for a pair of upcoming films.

The less interesting of the two is Disney’s decision to change John Carter of Mars to simply John Carter. I’m not familiar with the Edgar Burroughs book so I’m not sure if there is some franchise benefit to doing this or if it’s along the same lines as DreamWorks and Sony Pictures’ decision to drop the Secret of the Unicorn subtitle from The Adventures of Tintin.

John Carter centers on the title character, whom will be played by Taylor Kitsch (“Friday Night Lights”), who finds himself suddenly projected to Mars and captive of the savage green men of Thark. With him was Dejah Thoris (Lynn Collins), lovely Princess of Helium. And between them and rescue lay a thousand miles of deadly enemies and unknown dangers. Willem Dafoe, Samantha Morton, Dominic West, James Purefoy, Mark Strong, Bryan Cranston, Raad Rawi all co-star for director Andrew Stanton (WALL•E, Finding Nemo). The film hits theaters on March 9, 2012.

The second title update makes more sense, but still will have its problems. Andrew Niccol’s upcoming film starring Amanda Seyfried and Justin Timberlake was originally titled the clunky I’m.mortal, it was then titled Now, which would have been an impossible title to Google search without adding a ton of additional search terms.

The 20th Century Fox feature has been given the still rather ambiguous title of In Time as it tells the Logan’s Run-esque story of a society in which aging stops at the age of 25 and the rich are immortal, while the rest struggle to stay alive.

When a rebel (Timberlake) from the ghetto is falsely accused of murdering a wealthy man for his time, he is forced to go on the run with beautiful hostage (Seyfried). Together, this duo rages against the system, living minute to minute. They discover that love is more powerful than all the time in the world.

The film is due on October 28 of this year and co-stars Cillian Murphy, Olivia Wilde and Bella Heathcote.

Tell me, based on the synopsis for In Time, do you have a better title suggestion?

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