According to a profile on TRON: Legacy over at the New York Times, the following video helped Joseph Kosinski land the directing gig for the sequel, which hits theaters next week:
An uncommissioned video called “iSPEC” stood out in particular. Having been told by advertising agencies that his style was too arty when he first started out, Mr. Kosinski decided to prove that he knew how to sell products by imagining what an iPod might look like in the future and designing a commercial for it. The result — on which iPods can place their users inside digital re-creations of movie scenes — evoked the core idea of Tron.
I have not read the full piece yet, but I’ve heard it is well worth it. But before you head over there, check out the video below and tell me if you’re ready to keep talking to Kosinski about directing a new Tron feature afterward. Remember, this is Kosinski’s feature directorial debut and it’s a $170 million feature at that.
[via Vulture]
