Box-Office: ‘Despicable Me’ Triumphs in the Biggest Weekend of the Summer Yet

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If these results hold, it will end up being the second best weekend of the year at the box office. The top twelve cleared $192m, a big result, and the family and holdover dollars were out in force. Let’s break it down!
#1 movie predicted correctly: 4 Weeks In A Row
Well, at least they spent wisely on what had to have been a $100m marketing campaign. Only The CheckSpot had this hitting $60m, the rest of us were far too low (though I believe tastefully named Chuck Bartowski had it in the $50s).

As for the financial aspects, the production budget is listed under $70m, so if they translate internationally they should be fine. If the film doesn’t work overseas then the $200m it can expect in domestic haul won’t be enough.

The film itself? I enjoyed it. Laughed quite a bit, and the 3-D employed here is way more effective than The Last Airbender. Did you see it? Are you now considering a ticket purchase?

Result: $60.1 million
My rank: I picked it to finish #1 and my prediction of $32.3 million was $27.8m off for a percentage error of 46.26%.
Lesson learned here, Eclipse has made $227m after being in theaters for 11 days where New Moon made $233m. About the same result, though they have gotten to that destination in far different ways. New Moon fell 70 percent where Eclipse (with its frontloaded Wednesday opening) fell under half. With a production budget under $70m, and nearing half a billion worldwide in box office take, this is another massive win for Summit Entertainment.
Result: $33.3 million
My rank: I picked it to finish #3 with $21.39 million, which is $11.91m off for a 35.77% error.
They made it on the cheap ($40m) so they should be okay. The fans of this series are vocal … but not plentiful, with just under 1 in 100 Americans purchasing a ticket this weekend.
Result: $25.3 million
My rank: I picked it to finish #2 with $22.95 million, which is $2.35m off for a 9.29% error.
The number one Pixar film of all-time, a month ago I was somewhat skeptical because I underestimated the weekday strength. It still has some work to do to gain international dominance, but the Pixar brand is now firmly established.
Result: $22 million
My rank: I picked it to finish #5 with $15.52 million, which is $6.48m off for a 29.45% error.
The second most expensive film on the the board. Just not an efficient use of cash.
Result: $17.1 million
My rank: I picked it to finish #4 with $18.55 million, which is $1.45m off for a 8.48% error.
Grown Ups only fell 14 percent??! I mean, it was alone in its demo, but still, any theories are welcome here.
Result: $16.4 million
My rank: I picked it to finish #6 with $9.71 million, which is $6.69m off for a 40.79% error.
Another strong holdover result. People were trying to beat the heat this weekend.
Result: $7.8 million
My rank: I picked it to finish #7 with $4.86 million, which is $2.94m off for a 37.69% error.
Looking more and more like a slightly weaker The Hangover in terms of domestic take vs. production budget multiplier.
Result: $5.7 million
My rank: I picked it to finish #8 with $3.54 million, which is $2.16m off for a 37.89% error.
Will need around $200m in international money to feel good about the totals.
Result: $1.8 million
My rank: I picked it to finish #10 with $1.05 million, which is $0.75m off for a 41.67% error.
10. Cyrus
TOLDJA! No. Only kidding. We all knew Cyrus would be around here. Trivia: The Girl Who Played With Fire would have beaten it with comparable theaters.
Result: $1.3 million
My rank: I picked it to finish #9 with $2 million, which is $0.7m off for a 53.85% error.

How say you? Surprised by the strength of the weekend? Sad to see three 3-D films in the top five?

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