Variety has the early Friday box-office estimates and they paint an intriguing picture for this weekend’s race for #1 starting with a #1 performance from Fox’s Date Night on Friday taking in an estimated $9.3 million. Nikki Finke at Deadline estimates this will result in $26 million for the weekend, which opens things up for a tight race at the top.
Clash of the Titans despite online negativity is looking at a drop somewhere in the range of 55% after $8.5 million on Friday, which Finke projects will result in $28 million for the weekend, placing high hopes on an additional 500 3D theaters this weekend. A Warner Bros. exec told Finke, “We had a huge result from the West Coast last night, and we are headed for a weekend down only -54% if we can get a bump of 40% tonight and that seems reasonable. The brass ring for this weekend is in play [because] we closed the gap with Date Night.” Wishful thinking or a sincere possibility?
Now the question opens up as to who will take second? Expectation would be for Date Night or Clash to battle for silver, but DreamWorks’s fantastic 3D animated feature How to Train Your Dragon continues to stick around, earning $7.1 million on Friday and being a family friendly film really has a solid shot at taking #2 approaching $25.5 million for the weekend.
Miley’s The Last Song took $3.6 million on Friday (estimated $11.5m three-day) and Tyler Perry’s Why Did I Get Married Too? comes in fifth with $3.5m on Friday (estimated $11.5m for three-day).
The weekend’s other semi-wide release Letters to God took home an estimated $395,000 on Friday and looks to hit just over $1 million for the weekend and a likely tenth place finish.
The complete Friday estimates courtesy of Deadline are featured below. Laremy will be here Sunday with a complete wrap-up.