Box-Office Wrap-Up: Mar. 12 – Mar. 14, 2010

My $63m call was the most sparkly of all, though many had it at $60m, including the well named Chuck Bartowski. This weekend’s 27 percent drop compared to last weekend’s top ten represents what might be the biggest March decline ever, though I only looked back through 2000, so there may be worse out there. Clearly this weekend couldn’t match last the massive $185.9m top twelve take from last, but we should break it down anyway!
#1 movie predicted correctly: 2 Weeks In A Row
I need whatever the equivalent to Finke’s TOLDJA! would be. I’ll be accepting catchphrases in the comments section. Something equally profound, yet as fully idiotic, please.
Result: $14.5 million

My rank: I picked it to finish #2 with $14.28 million, which is $0.22m off for a 1.52% variance.
I overrated it. I tend to do that with comedies I enjoy. But without a recognizable star this film is an uphill sell. Still, check it out if you can forgive the trailer.
Result: $9.6 million

My rank: I picked it to finish #3 with $11.82 million, which is $2.22m off for a 23.13% variance.
To all the critics out there who spoiled this one: shame on you. We’re getting to the point where mass communication takes all the surprise out of art.
Result: $8.2 million

My rank: I picked it to finish #4 with $11.06 million, which is $2.86m off for a 34.88% variance.
Reasonable declines each weekend, domestic audiences are responding to it. Not much bump internationally yet, we’ll all have to wait patiently on that front.
Result: $8.1 million

My rank: I picked it to finish #5 with $8.33 million, which is $0.23m off for a 2.84% variance.
Pretty much exactly how we thought it would do. No theaters, and not much marketing. It’s a recipe for around $8m.
Result: $7.6 million

My rank: I picked it to finish #6 with $8.03 million, which is $0.43m off for a 5.66% variance.
Who is going to see Avatar‘s additional ten minutes this fall?
Result: $6.6 million

My rank: I picked it to finish #8 with $4.84 million, which is $1.76m off for a 26.67% variance.
A blistering 68 percent drop. Any last comments about Brooklyn’s Finest? Because it will never be heard from again.
Result: $4.29 million

My rank: I picked it to finish #7 with $5.35 million, which is $1.06m off for a 24.71% variance.
Somehow fell more in the third weekend, a strange statistical anamoly. Around $190m behind Men in Black for first on the “Buddy Comedy” charts. Now for the bad news … it’s already losing theaters.
Result: $4.23 million

My rank: I picked it to finish #9 with $4.67 million, which is $0.44m off for a 10.4% variance.
When the official numbers are released, I fully expect to be exonerated. You know Selection Sunday will drop it exactly $1.13m.
Result: $3.6 million

My rank: I picked it to finish #10 with $3.47 million, which is $0.13m off for a 3.61% variance.

That’s all I’ve got for you this weekend. Weigh in with any theories or conjectures, we live but to ponder!

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