Box-Office Wrap-Up: Nov. 13 – Nov. 15, 2009

People were starving for an “event” movie and 2012 was definitely that. Brad didn’t love it, and I’m right there with him. It certainly had flaws. But it’s been months since the last tentpole release, and timing was far more important than quality in this instance.
#1 movie predicted correctly: 3 Week In A Row
1. 2012
And really, it could have been much worse. The effects were solid. It was nice to see it outperform Emmerich’s 10,000 B.C., a film that was even more flawed. It should have a decent chance to hang in there next weekend too as New Moon has far higher female interest.
Result: 65.0 million (My rank: #1, $13.9m off)
My theory here is that it started so low it didn’t have much room to fall. It also had the most theaters and 3-D dollars to work with. It’s all going to come down to how the international audience receives it. Any guesses?
Result: 22.3 million (My rank: #2, $5.8m off)
Bustray, JM, and The Checkspot were $200k, $100k, and dead on with their calls on 2012. Impressive stuff. Everyone not named Dan Tralder was high on Men Who Stare at Goats, including me. It’s a tough sell, this film, even I don’t know who to tell to see it.
Result: 6.2 million (My rank: #3, $1m off)
$35k per theater! That suggests every single showing was near 80 percent capacity. So far it’s been a pitch perfect release from Lionsgate.
Result: 6.0 million (My rank: #, $m off)
International audiences saved Sony’s bacon. Then again, they seem to be experts with the overseas releases.
Result: 5.1 million (My rank: #4, $1.8m off)
It fell 61 percent this weekend. Pretty typical “horror” result.
Result: 4.7 million (My rank: #5, $.8m off)
It’s at $124m so far. If only they’d kept the budget reasonable, this would have been a nice success story.
Result: 4.25 million (My rank: #8, $.3m off)
Over $100m for the little budget film that could. People all across the country are considering dipping into savings and maxing out the credit cards. My advice? Start with a great concept.
Result: 4.20 million (My rank: #7, $.4m off)
Five R-Rated films have crossed $100m domestically, which seems to be about average. No, Law Abiding Citizen won’t be joining that list, it will be lucky to hit $80m, though I had an enjoyable time with it.
Result: 3.9 million (My rank: Not Ranked)
I implored people to see it, to no avail. Looks like DVD will settle the “cult classic” question on this title.
Result: 3.1 million (My rank: #10, $0.9m off)