Box-Office Wrap-Up: July 20 – July 22

All good things come to an end and this weekend the eleven week streak was snapped by Sandler and company. That hurts. If I’d lost to something cool, something truly hysterical, I’d be okay with it. But all you Potter fans let me down. And don’t give me any “We were reading the book” nonsense. You could have done both, sleep is for whiners.
#1 movie predicted correctly: Zero Weeks In A Row
I had this one pegged. It was the Potter that I overestimated. I would think a steep drop-off awaits as people figure out Biel doesn’t get fully nude. Talk about false advertising!
Result: $34.7 million (My rank: #2, $1.1m off)
You made a fool of me Harry Potter, a fool of me for loving you. I only wish I knew the spoiler to the book y’all stayed home to read.
Result: $32.1 million (My rank: #1, $10.8m off)
This was the upset of the week, Hairspray delivered in a big way despite the poor marketing campaign. Critics liked it, and audiences seemed to dig it too. I guess I’ll have to stop badmouthing it as I’m basically ignorant to its actual good/bad level.
Result: $27.8 million (My rank: #4, $14.7m off)
The odd trend continues of one on, one off. I was on here. Oddly enough this had a 45 percent bleed versus the whopping 58 percent Harry Potter suffered. The lesson: don’t release a book against your own franchise.
Result: $20.5 million (My rank: #3, $1.1m off)
And we’re back on track. Sorry about that odd top four, I think someone might have spiked my orange creme soda.
Result: $11.0 million (My rank: #5, $1.1m off)
It is officially making money for the studio as of this moment. If it weren’t for Knocked Up this movie would have gotten the coveted “plucky underdog” of the summer award.
Result: $7.3 million (My rank: #6, $1.7m off)
For a comedy I think it made okay dough because I’m guessing they paid the cast nothing (well, maybe horse tranquilizers for Robin Williams). However, they did spend a little in marketing so this could end up a slight loser when the studio finally gets audited in a few years.
Result: $3.7 million (My rank: #7, $.6m off)
8. 1408
Yaaaay! Bingo! Right placement, right dollars, and that’s kicking your ass all other predictors in the universe. Boo-yeah!
Result: $2.6 million (My rank: #8, DEAD ON)
I was real close to two in a row there. But of course Evan doesn’t cooperate, we hate each other.
Result: $2.4 million (My rank: #9, $.2m off)
I was pulling for Sicko but I lost by 400k. So it goes.
Result: $2.3 million (My rank: Not Ranked)

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