Katzenberg Spills on the Future of DWA Franchises


ComingSoon.net just spent an hour uptown at a special presentation for DreamWorks Animation’s March ’09 3D animated flick Monsters vs. Aliens presented by the company’s CEO Jeffrey Katzenberg. We’ll have a full write-up of what Katzenberg showed and told us about the movie soon, but as the presentation came to a close, we asked him about the franchise potential for Monsters vs. Aliens, which he felt was very possible based on the premise.

He also told us how they knew very early that they had bigger story arcs involved in the development of the “Shrek” and “Madagascar” characters that warranted having multiple movies, stating that the 2010 movie Shrek Goes Fourth will get them closer to the story they’ve wanted to tell since the beginning, which was how Shrek got to the swamp in the first place. (With that in mind, could it be that the fifth “Shrek” movie might be a prequel?)

Katzenberg confirmed that the story of Alex, Marty, Melman and Gloria from Madagascar: Escape 2 Africa isn’t complete and they still need to get them back to New York. He confirmed that a third installment has a projected 2012 release date.

Likewise, Katzenberg also hinted that Po’s journey to becoming a kung fu master might extend beyond the already announced Kung Fu Panda 2.

Look for our full write-up of this exciting 3D event very soon.