According to The Hollywood Reporter director Wayne Wang (Because of Winn-Dixie) has found a new project in the form of Rocket Fuel for Winners, but I think it would be a far better story if it was named after its muse, Jason Itzler, the self proclaimed “King of All Pimps.”
The trade goes on to say Itzler owned one of New York’s top escort agencies, NY Confidential, but his highflying lifestyle eventually landed him behind bars. He also fell in love with his star employee, to whom he eventually proposed marriage. “Rocket fuel for winners” was the agency’s motto. Itzler was the subject of a New York Magazine cover story, but the movie will be based on Itzler’s life story rather than the article.
Honestly this could be a great feature, for a larger look at the life of Itzler click here.