According to Deadline, eOne and Hasbro are currently in the process of developing an animated film adaptation of Play-Doh, based on Hasbro’s popular modeling clay toy line. Oscar nominee Emily V. Gordon (The Big Sick) has signed on to pen the screenplay, while Crazy Rich Asians filmmaker Jon M. Chu is attached to produce and direct the project.
“The team looks forward to bringing the audience a moldable, pliable, iconically scented story about the importance of imagination,” Chu and Gordon said in a joint statement.
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The Play-Doh animated film will be executive produced by Gordon. Lance John and Jane Lee of Chu’s Electric Somewhere will be overseeing the project in behalf of the studio along with eOne’s Jillian Share, Chanel Vidal, and Steven Holster.
Invented by Kay Zufall, Brian Joseph McVicker, and Bill Rhodenbaugh, the modeling compound was originally developed as a wallpaper cleaner during the 1930s. However, by the 1950s, it was redeveloped and launch as a children’s toy. Later on, Hasbro acquired the rights to the toy line in 1991 and has sold it in more than 80 countries.
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Gordon gained recognition for her work on the acclaimed 2017 romantic comedy The Big Sick, which she co-wrote with husband and comedic actor Kumail Nanjiani, loosely based on their real-life love story. The film earned them their first Oscar nomination for Best Original Screenplay.
Chu’s most recent directorial effort was 2021’s musical drama In the Heights. He is currently attached to direct another musical film adaptation, based on the popular and acclaimed Broadway musical Wicked.