Eva Longoria to direct true story about Flamin’ Hot Cheetos creator
According to Deadline, Eva Longoria has signed on to direct Flamin’ Hot, the true story about “Flamin’ Hot Cheetos” creator Richard Montanez. DeVon Franklin will produce the Fox Searchlight film.
Richard Montanez was the son of a Mexican immigrant who landed a job as a janitor at Frito-Lay where he came up with the idea for Flamin’ Hot Cheetos. His idea, per the report, “inspired by the flavors of his community, revitalized the company and disrupted the food industry, creating a pop culture phenomenon that continues today.”
Longoria reportedly beat out several other directors for the gig after her desire to create an authentic portrayal of Richard and Judy Montanez’s story impressed Franklin and Fox. She will direct from a script by Lewis Colick (Charlie St. Cloud).
This will serve as Longoria’s big-screen directorial debut after a number of TV directing gigs, including episodes of Grand Hotel, Black-ish, The Mick, and Jane the Virgin.