This past weekend Sam Raimi’s Spider-Man 3 took previous box office records and punched them right in the stomach, then spun webbing around their head till they couldn’t breathe anymore, then threw them out a glass window on the 50th floor of a New York office building. In other words, it made a lot of money. According to this studio estimates, $148 million domestic, $375 million worldwide. So what is the magic formula that makes this series of films the unstoppable juggernaut they are?
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