A teaser floated our way for something that is obviously a viral campaign. The question is: What the hell is it, though? The teaser comes in the form of a PSA – embedded at a site called DontDoMech.com.
It hints at something a lil' "sci-fi" with an injection of possible body horror (stick around to the end of the PSA), a sub-genre I'll always embrace if it's done well.
Poke around the aforementioned link. You'll learn about the world that's being created and perhaps have more questions on your mind about what this is for. So, hold tight, we'll do a bit of digging and see if we can get some answers for you!