Check out the giant Times Square building ads
With the release of Rogue Pictures’ Devil from the Brothers Dowdle (Quarantine) and based on an idea and produced by M. Night Shyamalan, less than a month away on September 17, Rogue has stepped up the marketing campaign for the movie. What better way to get attention for the movie than to take over all the ads on one side of a building in Times Square? That’s exactly what they’ve done with these rather distinctive title posters that oddly faces the building formerly inhabited by Lehman Brothers. Who knows what the tourists must think as they walk by the giant word “DEVIL” not once but twice as they walk down 7th Avenue between 49th and 50th Street, but ShockTillYouDrop.com took some pictures of the sight for those of you who can’t make it into New York City to check them out for yourself.
There’s no mention of Shyamalan anywhere on the posters.
Click on the images below for the larger-sized versions of the pictures:
Source: Edward Douglas