Sales of the critically acclaimed The Lion King 1 1/2 have now reached six million combined DVD/VHS units in North America since its release, it was announced today by Bob Chapek, President of Buena Vista Home Entertainment. Based on these sales figures, The Lion King 1 1/2 is now the best-selling video and DVD so far this year.
DVD is growing rapidly, particularly now among the mainstream audiences at exponential rates, with families driving the growth. Sixty percent of households now own a DVD player, making DVD a staple of home entertainment. As the household percentage penetration increases, DVD sales in the family genre have also increased.
“These record-breaking sales solidify the widespread adoption of DVD in the family arena,” said Bob Chapek, President of Buena Vista Home Entertainment. “As Disney continues to lead the way in this genre, it’s no wonder ‘The Lion King 1 1/2’ has become a benchmark in the growing phenomenon of family DVD.”
The two-disc Disney DVD The Lion King 1 1/2 includes a whole new slate of bonus fun starring the original voice talent, games for all ages, theme-park-ride style virtual safari, music video, behind-the-scenes tours and much more. This hilarious, all-new animated movie starring Timon and his windy pal Pumbaa is available on DVD for $29.99 (S.R.P.) and on VHS for $24.99 (S.R.P.).
