Box-Office Oracle: ‘Paranormal Activity 3’ for the Easy Win, but How Much Will It Make?
By
Laremy Legel
Last weekend was immensely satisfying. To accurately predict the family dollar for a come from behind victory on Sunday was pleasing, no doubt about it, and this weekend presents a massive lay-up at the top slot. Everything is coming up roses. You ready? Let’s break it down!
Laremy predicted the #1 movie correctly 2 Weeks In A Row
Tracking is around $38m, and this would represent a growing audience ($14k per theater vs. $12.5k). But there are reasons to be bullish, such as that fresh rating on RottenTomatoes and Brad liking it when he screened it last night.
Really, though, it’s going to be a gigantic financial success no matter how it opens. The production budget on Paranormal Activity 2 was $3m … and it made $177m worldwide. At that level of profit they could hire people to go door-to-door to tell you to see it. So let’s say they blew out the budget for this one, what would that number be? $7m $10m? It doesn’t matter. Paramount has an assured victory, the only suspense is if the film can hit a 50x multiplier. Nice work, Paramount! Take a victory lap.
I think the range here is $35m to $55m. Any correct predictions outside of those parameters will be met with a tip of the cap and a stealing of your methods, provided they don’t involve a dartboard and liquor.
There are four new (kind of) wide releases this weekend, but I don’t have Mighty Macs cracking the top ten. Feel free to predict it though. The news domestically for Three Musketeers looks dismal. People (okay, critic people) aren’t digging it. Silver lining: it has already generated $49m internationally. Looks like someone owes Germany a big THANK YOU.
A nice holdover last weekend will be followed by another respectable holdover. However, with a production budget of $110m (or so they say) this one still has plenty of work left to do.
I just wish I had some way to get the Oscar buzz going here. Maybe an online petition for Rogen?
Prediction: $2.92 million
How say you? Wanna throw out a $50m for Paranormal Activity 3, figuring the masses are starved for a big film? Or feeling like the franchise is winding down? Predictions away!
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