Prime Video just axed a show that viewers and critics absolutely loved after only one season. A faith-based family drama loses its spot on the streamer despite perfect Rotten Tomatoes reviews and consistent Top 10 placement.
Why Prime Video canceled It’s Not Like That
Prime Video decided not to renew its faith-based family drama It’s Not Like That for a second season, Deadline revealed on July 7. Wonder Project developed the series through its collaboration with the streaming platform. Scott Foley portrayed Malcolm, a widowed pastor raising three children, opposite Erinn Hayes as Lori, a recently divorced mother.
The decision comes roughly six weeks after the show debuted globally on Prime Video on May 15. Wonder Project’s add-on subscription channel had initially premiered the series on January 25. Despite solid audience reception, the streamer opted against continuing the story.
The show earned a flawless 100% rating on Rotten Tomatoes during its entire run. Prime Video’s inaugural global weekly Top 10 list on June 3 placed the series at No. 9. It also held steady at No. 5 on the streamer’s Daily Top 10 rankings in the United States.
In contrast, Wonder Project’s other collaboration House of David secured a third season renewal. Notably, the previous Prime Video leadership originally commissioned both faith-based projects. Furthermore, Amazon MGM Studios Head of Global TV Peter Friedlander shares a long history with Wonder Project CEO Kelly Merryman Hoogstraten.
Meanwhile, Parenthood veterans Ian Deitchman and Kristin Robinson crafted the series and led it as showrunners with Garrett Lerner. Ultimately, the season ended on an unresolved note, with Malcolm only imagining his romantic confession to Lori.
Additionally, the ensemble featured J.R. Ramirez, Caleb Baumann, Cary Christopher, Leven Miranda, Liv Lindell and Cassidy Paul. Jon Erwin, Justin Rosenblatt and Jon Gunn also served as executive producers for Wonder Project alongside Foley and Brad Silberling. Amazon MGM Studios handled production duties for the series.
