Although early returns said that Super Bowl XLVIII was unable to top last year’s Super Bowl in viewers, final numbers released by Fox say the exact opposite – it was the most-watched TV show in U.S. history with 111.5 million viewers on average. Here’s the full announcement:
The Seattle Seahawks dominant performance in Super Bowl XLVIII, defeating the Denver Broncos 43-8, the largest margin of victory in a Super Bowl in 21 years, was watched by an average audience of 111.5 million people, more than any television program in U.S. history, surpassing the previous mark of 111.3 million set by a much more closely contested Super Bowl XLVI (New York Giants-New England Patriots) on NBC. The game is also now the most-watched program ever on FOX, breaking the 111.0 million viewer mark the network set for Super Bowl XLV (Green Bay Packers-Pittsburgh Steelers). Three of the last four Super Bowls set average viewership records.
Super Bowl XLVIII posted a 46.4/69, matching the household rating and share for Super Bowl XLVII (Baltimore-San Francisco) a year ago, according to fast national figures issued today by Nielsen, and both, along with Super Bowl XVIII and XIX tie, as the seventh highest-rated Super Bowls ever.
Interest in the game, the first Super Bowl ever played in an outdoor, cold-weather location, and the nation’s No. 1 media market, was unprecedented. The rating at kickoff, 44.5/70, ranks as the highest on record, and +12% over the kickoff rating a year ago, suggesting that a more competitive game would have resulted in even higher viewership. Ratings climbed through the first half and peaked at a 47.9/71 from 7:30-8:00 PM ET as Seattle established a commanding 22-0 halftime lead. Viewership remained impressively high through the fourth quarter despite the fact that Seattle had the game well in hand. The game earned a 44.0/63 from 9:30-conclusion, meaning that even in the closing minutes the rating was only 5% lower than it was for the entire game.
The record-breaking trend also extended to the PEPSI SUPER BOWL XLVIII HALFTIME SHOW, with 115.3 million viewers watching Bruno Mars and the Red Hot Chili Peppers perform. That figure surpasses the 110.8 million delivered by Beyonce last year and the prior record of 114.0 million set by Madonna two years ago.
Live coverage of Super Bowl XLVIII was also available in the U.S. on a Spanish language channel, FOX Deportes, for the first time ever and on digital platforms via FOX Sports GO and FOXSports.com. FOX Deportes averaged 561,000 viewers, the most-watched non-soccer sports event in Spanish cable history. The live stream averaged 528,000 viewers to become the most-watched live stream of a single sports event in history. The contributions of FOX Deportes and the new media outlets raise total viewing of the Super Bowl on an average minute basis to 112.6 million viewers. (Streaming information reported by Adobe Analytics.)
Locally, Kansas City led all markets with a 58.1/78, followed by Seattle (56.7/92, the market’s best Super Bowl performance ever), Indianapolis (53.9/74), New Orleans (53.2/72), Tulsa (52.9/71), Las Vegas (52.5/75), Portland (52.4/82), Knoxville (52.3/68), Jacksonville (52.0/68) while Denver (51.4/83) and Tampa (51.4/71) round out the Top 10. Host market New York delivered a 50.5, its best Super Bowl rating since 1987 (Super Bowl XXI: Giants vs. Broncos, 53.4).
The SUPER BOWL PREGAME SHOW rose to a 12-year high by averaging a 12.0/22 and 23.1 million viewers from 2:00 PM to kickoff (6:33 PM ET). Yesterday’s 12.0/22 is a +20% improvement over last year’s 10.0/20 for CBS’s Super Bowl pregame, and pregame viewing peaked at a 31.1/52 and 68.4 million viewers from 6:00 PM ET to kickoff.
Super Bowl XLVIII Sunday goes down as one of the biggest nights of prime time in FOX history. FOX’s prime time (7:00 – 11:00 PM ET) averaged 94.6 million viewers, the second most-watched night in FOX’s 27-year history (2/6/11, the night of Super Bowl XLV, 100.9 million viewers). In addition to the Super Bowl itself, FOX got powerful performances from the Super Bowl post-game show (65.4 million) NEW GIRL (25.8 million) and BROOKLYN NINE-NINE (14.8 million). FOX Research now projects that when final Sunday numbers for all networks become available tomorrow, FOX will leap past NBC to take over the top spot in the 2013-14 Adults 18-49 ratings race season to date. FOX is projected to average a 2.9 for the season-to-date in Adults 18-49 to NBC’s 2.8.
Social media was ablaze before, during and after Super Bowl XLVIII with 25.3 million total tweets composed by 5.6 million authors. The most active moments during the game were Percy Harvin’s kickoff return for a touchdown to start the second half (429,000 tweets), the conclusion of the Bruno Mars/Red Hot Chili Peppers halftime performance (424,000) and MVP Malcolm Smith’s interception return for a touchdown (300,000). Following the game, activity about the Super Bowl peaked at over 500,000 tweets shortly after 10:00 PM ET.