Based on the Hasbro board game, Ouija is now back on track at Universal, but with a twist. Deadline reports that the film, once planned for a $100 million budget, will now target a significantly more modest $5 million, likely aiming for some of the same box office revenue as that generated by the supernatural Paranormal Activity franchise and recent hits like The Devil Inside, Chronicle and Project X.
On track for a 2013 release, Ouija is set up through Platinum Dunes. The supernatural adventure was originally scripted by Edward Kitsis and Adam Horowitz with Simon Kinberg coming in for a rewrite early last year. Then, last November, Marti Noxon came aboard to rewrite as well.
The board game Ouija has been produced by Hasbro’s Parker Brothers since 1966, with millions being sold worldwide.