Sony Pictures has launched a Trailer Challenge on the Sony Facebook page today, providing fans an easy-to-use editing tool and challenging them to create their own version of the Priest trailer. They can then enter their trailer for a chance to win a trip to the premiere in Hollywood, along with other prizes.
The tool allows fans to create their own trailer using movie content including video clips, sound effects, music, and video transitions. In phase 1 of the challenge, users are invited to create and enter their videos, or browse others’ creations. In phase 2, ten finalists are selected and the Facebook community is invited to vote on the #1 trailer. The winner and a guest gets a trip to the Priest premiere, the remaining finalists receive Sony Bloggie Touch plus four movie tickets, and just for voting, 10 lucky people from amongst the voters will be randomly selected to win a Sony Cyber-shot camera.