Thanks goes out to Walt Disney Pictures who have just provided us three new pics from their upcoming animated flick Chicken Little, opening everywhere on November 4th. To check out the new pics click here or the teaser pic above, but don’t forget to read on about some 3-D news concerning the picture.
Yup, that’s right, Disney is taking their trademarked Disney Digital 3D and providing audiences their first true three-dimensional digital experience in movie theatres, with Chicken Little.
What exactly does this mean? “True 3-D”? Was the rest all fake 3-D?
Honestly I have no idea what the exact difference is except to tell you that it is described as a revolutionary format with the use of special 3D glasses offering greater clarity and more comfort than conventional 3D glasses. The effort is being put forth by not only Disney but the folks over at the well-known Dolby Laboratories who plans to install its Dolby® Digital Cinema systems in approximately 100 specially-selected, high-profile theatres in 25 top markets that will present the 3D film. Dolby’s technology, combined with Industrial Light & Magic’s newly invented method of creating digital 3D imagery, provides the first feature motion picture presented in true digital 3D.
Dick Cook, chairman, The Walt Disney Studios, said, “Disney Digital 3D is a truly groundbreaking technology that combines the latest innovations of science and art, and we are proud to be a part of filmmaking history. Our proprietary, state-of-the-art CG animation process used to make Chicken Little and future animation projects will finally allow moviegoers to experience true digital three-dimensional entertainment in theatres.” Cook continued, “Walt Disney pioneered many technological breakthroughs and set an uncompromising goal for his Studio to constantly push the envelope to offer a superior movie going experience. We are very proud to add this animation milestone to the long list of technological breakthroughs for the studio, and we are especially thrilled to work with entertainment technology leader Dolby in this exciting launch. Likewise, we are proud to have the wizards at Industrial Light & Magic to help deliver the movie in 3D.”
ILM President Chrissie England said, “The digital 3D release of Chicken Little is a very exciting chapter in Hollywood history as it marks the next generation of moviemaking. We are delighted to participate with Disney in setting a new benchmark for the future. We are pleased that Chicken Little is the first animated movie to use our new process using Disney’s actual 3D models, animation, and camera data. This process allows us to provide a richer, more nuanced viewing experience for moviegoers than any existing postproduction techniques. We feel audiences will embrace this experience as the new standard in animated features.”
Once again, check out the new pics here and remember Chicken Little hits theaters on November 4th.
