Ladder 49 Sells 3.5 Million Units


Buena Vista Home Entertainment’s Ladder 49 has sold 3.5 million units on DVD & VHS, making it the number one selling home entertainment title for its first week of release. The 3.5 million units sold to date has Ladder 49 “smoldering” the competition and poised to be Travolta’s best-selling film on DVD yet.

“The dramatic story of courage and rescue that captivated audiences is now being embraced by millions more on DVD,” said Lori MacPherson, Vice President of Brand Marketing and Product Management for Buena Vista Home Entertainment. “Buena Vista Home Entertainment is extremely proud of ‘Ladder 49”s immense success on DVD to date and we look forward to its continued success as an enduring story of brotherhood for audiences everywhere.”

Ladder 49 is an incredible story about extraordinary heroes emerging out of ordinary lives, and about what happens when a courageous unit of firefighters is faced with saving one of their own. Filled with true-to-life fire rescue scenes, Ladder 49 is a thrilling account of a hero-in-the-making, and a tribute to the everyday sacrifices of firefighters.

The DVD features the Enhanced Home Theater Mix, a dynamic audio-sensory experience, designed specifically for your home theater system. DVD bonus materials for Ladder 49 include: deleted scenes; “Everyday Heroes” featuring real stories from real firefighters; “The Making of Ladder 49” featurette; “Shine Your Light” music video performed by Robbie Robertson; and audio commentary from Director Jay Russell and Editor Bud Smith. LADDER 49 is available for $29.99 (S.R.P.) on DVD and $24.99 (S.R.P.) for VHS.