Fox Home Entertainment’s Alvin and the Chipmunks topped the national DVD sales chart in its first week in stores, beating by a wide margin fellow newcomer Sweeney Todd: The Demon Barber of Fleet Street from DreamWorks/Paramount.
The animated comedy also managed to best “Sweeney” in rentals, topping Home Media Magazine’s rental chart for the week ending April 6 with estimated revenue of $8.7 million to $8.1 million for the Johnny Depp musical.
“Alvin” raked in more than $215 million in U.S. theaters; “Sweeney” grossed $52.9 million.
Last week, Fox said consumers snapped up 2.6 million DVDs of “Alvin” on its first day in stores, the equivalent of about $45 million in spending.
Warner’s I Am Legend, No. 1 on both charts the previous week, slipped to No. 3 on both. The actioner generated an additional $7.4 million in rentals to bring its take after three weeks to $27.5 million.
The top-selling Blu-ray Disc for the week also was “Alvin,” with the previous week’s topper, I Am Legend, falling to No. 2.